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Nocturne Sound System
Project Type
Graphic & Web Design, Social Media Marketing & Management
Date
2021-ongoing
Nocturne Sound System, a Kootenay-based event production company, delivers high-quality audio-visual services while fostering a community-oriented and artist-focused approach to nightlife. The brand identity reflects the dark, enigmatic spirit of the underground scene it thrives in, balanced by a playful, vibrant online presence that embodies the carefree energy of rave and festival culture.
Over its two years of operation, Nocturne's brand has seen substantial growth, becoming one of the most-followed social media accounts in its niche. To maintain meaningful engagement with a dedicated local and regional audience, I have prioritized creating high-quality social media content that centers on the audience's experience.
In 2023, I supported the launch of three distinct lines of branded merchandise, each exploring unique facets of the brand's core message. These merchandise lines have not only generated a valuable new revenue stream but also enhanced brand recognition and identification across the industry
